Brand & Visual Designer

Designing brands that feel effortless, and impossible to forget.

Portrait of Ummi Salma

(01) — About my work

What I do

I work across brand identity, social media design, and digital products, shaping how businesses look, sound, and show up online. From visual systems and social content to websites and video, I turn ideas into visuals that are clear, considered, and built to hold attention.

The Record

15+

Brands designed for founders, agencies, and growing businesses.

3+

Years working across brand, social, and web design.

14+

Projects delivered, from first concept to final files.

5+

Live websites designed and built, start to launch.

Brands & Organisations

Socialabng Canadian Home Stays THE CEO Store Organized Labor Crews Aaronice CEO Creative Adorb Custom Tees Outdoorzees HiServe Global Education Eid Glitz SoFloDTF

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(02) — Selected work

Featured projects

01
Social Media Campaign
A consistent visual system for X-Gold Electronics, covering daily posts, promos, and product features
02
Branding
A full brand identity system for FanZone, from logo to color to brand marks.
03
Website Development
A clean, conversion-ready website designed and built end-to-end for Socialab.
04
Video
AI-generated creator content for Ayone Serum's skincare morning routine.
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(03) — What clients say

Testimonials

“She understood what I was trying to communicate almost immediately. I didn’t have to over-explain anything, and the final website felt very true to my brand.”

Nabeelah L. CEO, SocialabNG

“The website was very easy to use. The information was exactly where you expected it to be.”

Haruna I. CEO, Hiserve Global

“We needed social media designs that could work consistently across different campaigns. She gave us a system that was easy to reuse without every post feeling identical.”

John T. Founder, Aaronice Prime

“The thumbnails made a noticeable difference. They felt more intentional and gave my channel a much stronger visual identity.”

Mavis E. Influencer

Let’s Collaborate

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