ChopSpot

ChopSpot started the same way X-Gold did, as a brief run by @the_designation on Twitter. This one asked for two social media designs, so the first pieces I made were "Small Chops, Big Flavors" and "What Are You Ordering Today?" Here's my original post with both designs.

Small Chops, Big Flavors, the first of the two initial designs.

What Are You Ordering Today?, the second of the two.

Those two designs turned into a full brand for ChopSpot, a small chops and street food delivery spot. From there I built out a series covering everything a food delivery page actually needs to post: the kitchen and the chef behind the food, a playful Valentine's-style promo, a weekend bundle offer, the ordering experience on a phone, and a straightforward taste-and-order ad.

The palette stays warm throughout, cream and peach backgrounds with red, orange, and black doing the accent work, close to the actual color of the food itself. Real photography carries most of the posts, so the logo, the contact bar, and the small chili-pepper leaf details are what keep everything reading as one brand across very different shots.

Small Chops, Big Flavors

What Are You Ordering Today?

Fresh From Our Kitchen

Your Weekend Just Got Twice as Tasty

Love Triangle

Certified Finger-Licking Goodness

From Our Kitchen to Your Couch

Swipe →

Working with a photography-led brand meant the logo and contact bar had to stay identical post to post so the eye had something consistent to land on, while the food and the headline could shift completely from a chef in a kitchen to a phone screen mid-order.

It also meant thinking harder about appetite appeal. Food photography does most of the persuading on its own, so the job was staying out of its way, keeping the copy short and punchy, and letting the plate of small chops be the actual hero of each post.