This project is a launch campaign for Payvia, a money app that lets users send and receive money globally using only their email address. The visuals focus on simplicity and ease, making digital payments feel fast and accessible.

The campaign uses bold messaging and real people to create a human, relatable feel. A clean blue palette and clear layouts help build trust while keeping the message easy to understand at a glance.

The designs were adapted across app store banners, social media, and outdoor billboards to ensure consistent visibility. Each touchpoint reinforces the same message and visual identity throughout the launch.